Urban Roots Café came to us with a simple yet ambitious goal: to create a vibrant, connected online presence that mirrored their cozy, community-driven atmosphere. As a café rooted in sustainability and local engagement, they needed a social media strategy that not only increased visibility but also resonated deeply with their audience. Through tailored content creation, strategic ad placements, and interactive campaigns, we brewed up a winning formula that boosted their online following, increased foot traffic, and solidified their reputation as the go-to spot in town for coffee lovers and community seekers alike.
Service
Paid Marketing
Engagement Rate
30% (industry average is 4%)
Follower Growth
+35K in 3 months
Website
Urban Roots Café struggled with low online visibility and lacked a cohesive brand voice on social media. Despite their exceptional coffee and community-oriented approach, they were unable to attract a loyal digital audience or effectively promote their sustainability initiatives.
Solution
We created a dynamic social media strategy tailored to their unique story, combining visually engaging content, geo-targeted ads, and interactive user-generated campaigns.
1. Follower Growth: Gained 2,500 new Instagram followers within three months, achieving an impressive 12% engagement rate.
2. Foot Traffic: Increased in-store visits by 20%, driving more customers to experience the café firsthand.
3. Revenue Boost: Delivered a 4x return on ad spend, contributing directly to monthly revenue growth.