Himera88 is a leading Bulgarian online & physical retailer of decoration and party materials - ribbons, artificial flowers, wedding accessories, and décor items for key celebrations (weddings, christenings, holidays). Their wide catalog (100,000+ items), fast delivery, and both retail & B2B presence make them a go-to for both everyday decorators and event professionals. We support Himera88 with 360° digital marketing that highlight their vast product range and strengthen their presence across channels.
Service
Social Media Management Creative Content Production Performance Marketing (Meta, Google, TikTok) Email Marketing & Automation Public Relations (PR) TikTok Strategy & Management Push Notification Campaigns
Engagement Rate
30% (industry average is 4%)
Follower Growth
+35K in 3 months
Website
Although Himera88 had a large product range and physical stores, their online presence didn’t match the richness of what they offered in real life. Customers had trouble discovering the breadth of the catalog, new customers weren’t clear on quality and reliability, and the B2B / wholesale angle was under-leveraged. The goal was to translate the “in-store experience” & wide selection into a compelling, trustworthy digital brand that pulls both retail and wholesale customers in.
Solution
We implemented a multi-channel strategy focused on clear product storytelling, usability, and trust. This included high-quality visuals, streamlined e-commerce navigation, and content that showcased both retail inspiration and B2B advantages. With targeted campaigns, retargeting, and consistent social media presence, Himera88’s wide product range became more visible, engaging, and accessible to customers.
1. Follower Growth: Gained 2,500 new Instagram followers within three months, achieving an impressive 12% engagement rate.
2. Foot Traffic: Increased in-store visits by 20%, driving more customers to experience the café firsthand.
3. Revenue Boost: Delivered a 4x return on ad spend, contributing directly to monthly revenue growth.
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