Himera | E-commerce

Himera88 is a leading Bulgarian online & physical retailer of decoration and party materials - ribbons, artificial flowers, wedding accessories, and décor items for key celebrations (weddings, christenings, holidays). Their wide catalog (100,000+ items), fast delivery, and both retail & B2B presence make them a go-to for both everyday decorators and event professionals. We support Himera88 with 360° digital marketing that highlight their vast product range and strengthen their presence across channels.

Metrics

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Campaign Reach

390K+ users reached

Return on Ad Spend

12x on Meta / 29x on Google

Website

himera88.com

Services

Social Media Management

Performance Marketing (Meta, Google, TikTok)

Public Relations (PR)

Push Notification Campaigns

Creative Content Production

Email Marketing & Automation

TikTok Strategy & Management

Let’s make it happen

OUR WORK

Take a closer look at the creative work behind this project.

Challenge

Although Himera88 had a large product range and physical stores, their online presence didn’t match the richness of what they offered in real life. Customers had trouble discovering the breadth of the catalog, new customers weren’t clear on quality and reliability, and the B2B / wholesale angle was under-leveraged. The goal was to translate the “in-store experience” & wide selection into a compelling, trustworthy digital brand that pulls both retail and wholesale customers in.

Solution

We implemented a multi-channel strategy focused on clear product storytelling, usability, and trust. This included high-quality visuals, streamlined e-commerce navigation, and content that showcased both retail inspiration and B2B advantages. With targeted campaigns, retargeting, and consistent social media presence, Himera88’s wide product range became more visible, engaging, and accessible to customers.